WIYASA, I Nyoman Ngidep; MAHADI, Mercu. Branding strategy for Balinese handicraft products for Millennials and Gen Z in the digital marketplace: Marketing local handicrafts with a digital branding approach. Tennessee Research International of Social Sciences, [S. l.], v. 7, n. 1, p. 56–65, 2025. Disponível em: http://triss.org/index.php/journal/article/view/90. Acesso em: 30 apr. 2026.