Wiyasa, I Nyoman Ngidep, and Mercu Mahadi. “Branding Strategy for Balinese Handicraft Products for Millennials and Gen Z in the Digital Marketplace: Marketing Local Handicrafts With a Digital Branding Approach”. Tennessee Research International of Social Sciences 7, no. 1 (June 10, 2025): 56–65. Accessed April 30, 2026. http://triss.org/index.php/journal/article/view/90.