Risk mitigation strategies in Cut Chrysanthemum farming: Evidence from “Agro Pudak Lestari” Farm, Bali
Keywords:
cut chrysanthemum, farming, risk management, FMEA, AHPAbstract
Cut chrysanthemum (Chrysanthemum) farming is a high-value horticultural agribusiness activity with significant potential to increase farmers’ income and promote value-added agribusiness development (Jaskani & Khan, 2021). However, this farming activity is exposed to various production, market, financial, and environmental risks due to its dependence on living organisms as well as external factors such as climate variability and pest and disease attacks (Theuvsen, 2013). This study aims to identify and analyze risks and to formulate risk mitigation strategies in cut chrysanthemum farming at the Agro Pudak Lestari Ornamental Plant Farmers Group, Pancasari Village, Buleleng Regency. The study employs a descriptive quantitative approach using Failure Mode and Effect Analysis (FMEA) to prioritize risks based on the Risk Priority Number (RPN) and the Analytical Hierarchy Process (AHP) to determine priority risk mitigation strategies. The results indicate that production risk is the main priority, particularly risks related to pest and disease attacks and climate variability. The prioritized mitigation strategies include strengthening pest and disease control, using high-quality seedlings, improving cultivation management practices, and enhancing marketing partnerships.
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