Green tourism destination product differentiation: Effect on visit satisfaction in Gili Trawangan

Authors

  • Ida Ayu Kade Werdika Damayanti Bali State Polytechnic, Badung, Indonesia
  • Ni Made Sudarmini Bali State Polytechnic, Badung, Indonesia
  • Ni Putu Somawati Bali State Polytechnic, Badung, Indonesia
  • Ni Luh Eka Armoni Bali State Polytechnic, Badung, Indonesia
  • I Made Sudana Bali State Polytechnic, Badung, Indonesia

Keywords:

green tourism destination, visiting satisfaction, green tourism, destination

Abstract

The practice of green tourism destinations means sustainability of the environment, culture and community at the tourist locations visited. The aim of this research is to determine the effect of green tourism destination product differentiation on visiting satisfaction on Gili Trawangan. The sample in this study used 80 respondents. The data analysis technique used is multiple linear regression analysis technique. The results of this research found that differentiation of green tourism destination products consisting of features and performance has a significant influence on satisfaction with visiting Gili Trawangan Island, both simultaneously and partially. This shows that the level of importance expected by visitors with the level of performance of the features provided to visitors has a high level of suitability, in the sense that the performance of the features can almost meet the level of interest of tourists when compared with the performance.

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Published

2024-07-06

How to Cite

Damayanti, I. A. K. W., Sudarmini, N. M., Somawati, N. P., Armoni, N. L. E., & Sudana, I. M. (2024). Green tourism destination product differentiation: Effect on visit satisfaction in Gili Trawangan. Tennessee Research International of Social Sciences, 6(2), 26–31. Retrieved from http://triss.org/index.php/journal/article/view/53

Issue

Vol. 6 No. 2: July-December 2024

Section

Research Articles

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